Louisiana Economic Development UpdateMarch 29, 2010
NATIONAL MARKETING ORGANIZATION AWARDS LED'S
WEB SITE, ONLINE AD
LED's redesigned Web site wins "Best Government Web Site"
Louisiana Economic Development recently earned two Internet Advertising Competition, or IAC, Awards from the Web Marketing Association, which recognizes excellence in online advertising and marketing. In the government category, LED's Web site won "Best Government Web site," and LED's digital media online advertisement won "Best Government Online Ad."
In April 2009, LED launched its new, best-in-class economic development Web site, OpportunityLouisiana.com. LED conducted internal and external qualitative research to design a new site that streamlines content, and provides user-friendly tools and resources to small businesses, in-state companies and businesses considering relocations to Louisiana. LED also reviewed and assessed all 50 state economic development Web sites before designing its new site.
Targeting digital media industry executives, LED's digital media campaign promotes the state's 35 percent digital media incentive. The campaign uses programming language as a creative element to directly engage a highly technical, innovative industry. Launched in November 2009, the online ads ran on targeted Web sites, including Wired.com, Mashable.com, Venturebeat.com, Centernetworks.com, Gamedev.net, Killerstartups.com, Programmableweb.com, Readwriteweb.com, Redherring.com, Dmwmedia.com and Informationweek.com.
Talk about it on the SBEinc.com Forum >>
|
|
 |
|
|
